Sony Mobile : 48 Hour Global Campaign

Sony mobile phones are quite brilliant. Not only do they have 48 hour battery life, they’re waterproof and come with an excellent low light camera.

Our One Xperia world campaign would start a ripple of amazing influencer and user generated images in 48 cities around the world over 48 hours and by placing the product in the hands of real users, demonstrated the sheer quality of the camera.

The campaign was promoted through Sony and influencer channels with no ad spend and created a huge, organic spike of interest with the #ICan hashtag flooding twitter and instagram over the 48 hours.

And the very best pictures were featured in our wrap up video starting in Sydney and ending in Gdansk creating a second spike of engagement.

Digital, Social