Aviva : Puzzling Passengers

Aviva came to us with a problem, people don't generally like insurance companies and they wanted to come across as more likeable in their up and coming car insurance campaign.

We needed to work within the 'solving your insurance problems' brand platform while somehow finding some latitude to feature relatable people and scenarios rather than just physically solving problems.

One of the things that all drivers can relate to (and the one thing Aviva can't solve) are those slightly annoying passengers, the radio twiddler, the nervous passenger, the back-seat driver etc - so we set about finding a likeable cast of perpetrators and hired director Michael Harding to get the exact comedy nuance and interactions between our long-suffering driver and his bothersome friends.

Shot at Twickenham Film Studios against their giant 8k screen, we captured our cinema ads and social cut-downs in a day while even managing to avoid going into overtime.

Media:
Cinema, Radio, Social