Vodafone VeryMe : Biggest Christmas Ever

Following the damp squib of Christmas 2020, Vodafone pulled out all the stops to reward their VeryMe loyalty customers with gifts galore from tree decorations, free movies, Christmas socks and holidays to give away in 2021.

Their ‘biggest giveaway ever’ needed an exciting thematic idea – so we created a festive Vodafone winter wonderland loaded with gifts, treats and prizes representing all of the stuff you could win. Opening on the Vodafone snowflake from the Christmas TV campaign floating from a red sky, we switch to the snowflake’s point-of-view buffeted and swept by the breeze through the streets and vistas of our wonderland town.

As well as our hero 30sec film, we created 12, 15 and 20 second cut-down for social and ECRM updates keeping our audience up to date with latest prizes and drops.

And for every gift awarded, an automatic donation would be made to Barnardo’s children’s charity.

Media:
Digital, Social, Mobile