The brutal simplicity of #UNLEASHPRINT belies the complexity of the creative task at hand.

It has manifested beyond a pan-european campaign into company philosophy uniting canon’s complex and disparate print businesses, product-lines and audiences. From enormous flat beds that can print on sheet glass, to automated billing systems, to office printers. The campaign is strikingly different visually and attitudinally from the competition and has already made a huge impression on customers, employees and Canon business leaders.

#UNLEASHPRINT is at the heart of our creative strategy for Canon Europe for the next 2 years and currently being rolled out across press, PR, video content, digital and social across a dizzying range of business sectors and production lines.

OOH, Press, PR, Print, Digital, Video, Exhibition