Mclaren : Creative Direction

With newly acquired clients Sony and Canon joining Infiniti my group – our McLaren pitch win from incumbent VCCP completed the set.



We quickly set to work concepting McLaren’s launch of the 570GT which would become our ‘Taken Further’ campaign comprising a launch film directed my Mark Jenkinson and lead assets for roll out across the globe.

A number of premium launch packs soon followed for other models and 2017 saw us collaborate on McLaren’s brand repositioning and the obligatory Brand Book – a thing of full-bleed beauty.

As you’d expect with a brand like McLaren, the attention to detail required on even the smallest of jobs is immense – not least with our social edits for the latest launch of the 570Spider.

Media:
Film, press, digital, experiential, microsite, brochures, retail, social