Britney Spears : Army of Britney

To mark the London of book-launch of Britney Spear's sensational biography we needed a visually eye-popping PR stunt that would cut through to the press.

Britney has a legion of devoted fans across the globe and I hit upon the idea of creating our own 'Army of Britney' - Britney's of all shapes, colours and sizes, all dressed in her iconinc 'Toxic' air hostess outfit in a show of solidarity.

We pitched it to Britney's people, Britney's people pitched it to Britney - and the rest as they say, is PR history.

Media:
PR, Press, Social