Absolut Vodka : Get Together

Having won the pitch for the iconic Absolut brand in Summer 2019 we started in earnest with our Get Together campaign series.

Drowned out by an ever-growing raft of start-ups and craft Vodkas, Absolut wanted to reclaim its crown as the original challenger brand.

We went back to Absolut’s roots featuring the iconic bottle centre-stage - the difference now, that it is a drink to share with others rather than to be just enjoyed on your own. This was reflected in quirky scenarios and interesting, almost timeless art-direction in the vain of some of the classic cigarette advertising of the 1980s.

Our first global campaigns have just gone live with more to follow.

Media:
OOH, Social, In-Store, Event