Canon : Trek

To demonstrate the whole gamut of Canon products for marketing we created an entire advertising campaign for Trek bikes.

At every key-point during the camapaign development, Canon has a tangible presense. From the printer in the creative dept during conceptualisation, to video and stills cameras on the shoot, to professional large run and digital printing.

Having storyboarded the advert based on a thorough recce of the location I directed 4 crews over 2 shoot days simultaneously (film, stills, drone and behind the scenes), with the final assets used across a broad range of channels from YouTube, social, press, OOH through to brochures and product literature.

The campaign was premiered at 2015 Canon Expo in Paris.

Watch the film >

Video, OOH, Press, Print, Digital, Packaging, Experiential, Exhibition